Designing the Future of FemTech with Guidea - Episode 217

FemTech Focus

In this episode, we talk to Theresa Neil, Founder of Guidea. In this interview, we discuss easy improvements femtech founders can make to enhance their pitch decks, trends in branding design for femtech companies and how Femovate is truly backing the women’s health movement.

Remember to like, rate and subscribe and enjoy the episode!

Guest bio

Theresa is an O’Reilly author and is recognized as a “Top Designer in Technology” by Business Insider. Her client list includes Humana, Cigna, Johnson & Johnson and global biopharma companies. Her company Guidea, is an award-winning women-owned UX design consultancy specializing in Digital Health and FemTech.

Organization bio

Guidea, is an award-winning women-owned UX design consultancy specializing in Digital Health and FemTech. Alongside the day-to-day of Guidea, the team also apply their digital health expertise to advance the femtech industry and the wellness of 1 billion women through their Femovate program.

FemTech Focus Podcast bio

The FemTech Focus Podcast is brought to you by FemHealth Insights, the leader in Women’s Health market research and consulting. In this show, Dr. Brittany Barreto hosts meaningfully provocative conversations that bring FemTech experts - including doctors, scientists, inventors, and founders - on air to talk about the innovative technology, services, and products (collectively known as FemTech) that are improving women's health and wellness. Though many leaders in FemTech are women, this podcast is not specifically about female founders, nor is it geared toward a specifically female audience. The podcast gives our host, Dr. Brittany Barreto, and guests an engaging, friendly environment to learn about the past, present, and future of women’s health and wellness.

FemHealth Insights bio

Led by a team of analysts and advisors who specialize in female health, FemHealth Insights is a female health-specific market research and analysis firm, offering businesses in diverse industries unparalleled access to the comprehensive data and insights needed to illuminate areas of untapped potential in the nuanced women’s health market.

Time Stamps

[03:37] Theresa’s background

[07:13] Guidea’s services

[09:59] What is Femovate?

[16:22] Trends in Femovate applications

[21:00] Feedback from Femovate clients and applicants

[26:34] Unique UI & UX features specific to women’s health

[35:08] User research for women’s health compared to other industries

[39:18] Brand design trends in FemTech

[43:17] Stereotypical feminine imagery

[44:33] Future vision for Femovate

[46:00] What’s an area that still needs innovating?

[48:55] What does femtech need to be successful?

Call to Action!

Apply to Femovate by September 18! femovate.com

Don’t forget to subscribe to the FemTech Focus podcast, and leave us a review!

Sponsor Info

This episode is brought to you by Guidea your go-to UX design consultancy specializing in digital health innovation. Guidea isn't just any design firm. They're a women-owned, women-led powerhouse team that's partnered with 20 of the Fortune 100 companies and impacted over a billion lives through dozens of live products, clinical trials, and even FDA approvals.

Speaking from personal experience, the Guidea team excels in translating your vision into transformative solutions that not only win awards but significantly improve outcomes. And, driven by their passion for health equity, Guidea is also the team behind Femovate, a sponsorship program focused on uplifting underrepresented founders and reaching underserved populations. They've already collaborated with over 30 Femtech startups across 14 different verticals, offering personalized, one-on-one mentorship and guidance in UX research, strategy, and design.

So, if you're in the Femtech space—whether you’re just starting out or scaling up—Guidea wants to hear from you.

Don’t miss this chance to work with a team that's as committed to your vision as you are. Visit www.guidea.com and let's raise the standard for digital healthcare, together.

Episode Contributors

Theresa Neil

LinkedIn: @Theresa Neil

Guidea

Website: https://guidea.com/

LinkedIn: @Guidea

Twitter: @TeamGuidea

Femovate

Website: https://www.femovate.com/

LinkedIn: @Femovate by Guidea

Dr. Brittany Barreto

LinkedIn: @Brittany Barreto, Ph.D.

Twitter: @DrBrittB

Instagram: @drbrittanybarreto

FemTech Focus Podcast

Website: https://femtechfocus.org/

LinkedIn: https://www.linkedin.com/company/femtechfocus

Twitter: @FemTech_Focus

Instagram: @femtechfocus

FemHealth Insights

Website: https://www.femhealthinsights.com/

LinkedIn: @FemHealth Insights