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Would you Pay $2500 for a Preventative MRI Scan?
Manage episode 428946363 series 2359900
You may not have heard about Prenuvo, but you probably know Kim Kardashian. Or perhaps you know about Prenuvo because of Kim Kardashian.
Prenuvo offers whole-body MRI scans for $2500. About 3-4% of people get something discovered, 10% have detected changes that require follow-ups.
Opinions about the usefulness of these scans are diverse, with some hesitation on the clinical side.
At HLTH Europe, the CEO Andrew Lacy explained:
🤔 How Prenuvo uses influencer marketing to attract new customers,
🤔 whole-body MRI scans in light of other preventive whole-body scans and the emerging field of liquid biopsies,
🤔 affordability/ scans as a status symbol,
🤔 the future of prevention,
... and more.
www.facesofdigitalhealth.com
Newsletter: fodh.substack.com
321 에피소드
Manage episode 428946363 series 2359900
You may not have heard about Prenuvo, but you probably know Kim Kardashian. Or perhaps you know about Prenuvo because of Kim Kardashian.
Prenuvo offers whole-body MRI scans for $2500. About 3-4% of people get something discovered, 10% have detected changes that require follow-ups.
Opinions about the usefulness of these scans are diverse, with some hesitation on the clinical side.
At HLTH Europe, the CEO Andrew Lacy explained:
🤔 How Prenuvo uses influencer marketing to attract new customers,
🤔 whole-body MRI scans in light of other preventive whole-body scans and the emerging field of liquid biopsies,
🤔 affordability/ scans as a status symbol,
🤔 the future of prevention,
... and more.
www.facesofdigitalhealth.com
Newsletter: fodh.substack.com
321 에피소드
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