CX Pulse Check - October 2024

Experience Action

This is your October CX Pulse Check. Once a month, we check in to find out what's happening in the world of customer experience and discuss ideas and insights customer experience leaders can learn from.
In this episode, Jeannie Walters is joined by special co-host Rohit Bhargava, Founder & Chief Trend Curator at Non-Obvious Company.
We dissect the evolving retail landscape and examine why major players like Walmart are pushing holiday shopping earlier each year. We also delve into language tactics businesses employ, such as using terms like "inflation-free options" to entice shoppers.
Exploring beyond the aisles, we touch on how technology is redefining the art world and reshaping luxury preferences. We also have fun comparing everyday items like the cult-favorite Scrub Daddy to traditional brands, showing how consumer culture influences even the most mundane products. The conversation expands to the power of understanding people and media narratives, with discussions on trends like "FridgeScaping" and viral challenges.

About Rohit Bhargava:
Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the 3-time Wall Street Journal and USA Today bestselling author of ten books and is widely considered one of the most entertaining and original speakers on trends, innovation and marketing in the world. Rohit has been invited to deliver “non-boring” keynotes and workshops in 32 countries around the world to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Prior to becoming an entrepreneur and founding the Non-Obvious Company and Ideapress Publishing, he spent 15 years leading marketing strategy at Ogilvy and Leo Burnett where he advised global brands on human behavior, marketing and storytelling. Outside his speaking and consulting, Rohit has taught persuasive speaking and global marketing as an adjunct professor at Georgetown University, is frequently quoted in the global media and writes a monthly column on non-obvious ideas for Inc magazine. Rohit lives in the Washington DC area with his wife and is a proud dad of two boys. He loves the Olympics (he’s been to five!) and actively hates cauliflower.
Follow Rohit on...
LinkedIn: https://www.linkedin.com/in/rohitbhargava
X/Twitter: https://twitter.com/rohitbhargava
Facebook: https://www.facebook.com/rohitmarketingauthor
Articles Mentioned:
Walmart kicks holiday season off early (Retail Customer Experience)
The Art Market Is Tanking. Sotheby’s Has Even Bigger Problems. (The Wall Street Journal)
The Scrub Daddy Sponge Has a Cult Following. But Is It Better Than This Wirecutter Favorite? (The New York Times: Wirecutter)
Fridgescaping is everywhere. But is it safe? (The Washington Post)
Resources Mentioned:
Experience Investigators Website -- experienceinvestigators.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

챕터

1. CX Pulse Check - October 2024 (00:00:00)

2. Trends in Customer Experience and Retail (00:00:09)

3. Art Evolution and Consumer Trends (00:09:32)

4. The Power of Understanding People (00:24:35)