Artwork

Scott Averette and Escape Fitness에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Averette and Escape Fitness 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

LIFTS Episode 34 - NYC Fitness Trends, Market Insights & Opinions with Justin & Austin FLEXIT

36:29
 
공유
 

Manage episode 427819130 series 1936621
Scott Averette and Escape Fitness에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Averette and Escape Fitness 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guests, Austin Cohen, Founder and CEO, FlexIt and Justin Turetsky, part of the founding team and COO, FlexIt

This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people.

Key topics discussed include:

  • Fitness trends driving sector growth in NYC.
  • Consumer willingness to pay a premium for personalization.
  • Trends with staying power versus fads.
  • Genetically modified food – new trend or clever marketing of age-old processes?
  • NYC culture and its effect on consumer food choices.
  • Is influencer and social media marketing still a powerful tool?
  • The power of authenticity.
  • Entrepreneurship: the pursuit of excellence.

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at marketing@escapefitness.com for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

3:35 Fitness trends in NYC, including premium offerings and high-end experiences.

7:01 Upward trend in consumer willingness to pay a premium for personalization

11:29 Trends with staying power versus fads

13:07 Genetically modified food – new trend or clever marketing of age-old process?

21:53 NYC culture and its effect on food choices

23:13 Is influencer and social media marketing still prevalent and relevant?

27:00 The power of authenticity

29:47 Entrepreneurship, product development and market execution

  continue reading

387 에피소드

Artwork
icon공유
 
Manage episode 427819130 series 1936621
Scott Averette and Escape Fitness에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Scott Averette and Escape Fitness 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guests, Austin Cohen, Founder and CEO, FlexIt and Justin Turetsky, part of the founding team and COO, FlexIt

This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people.

Key topics discussed include:

  • Fitness trends driving sector growth in NYC.
  • Consumer willingness to pay a premium for personalization.
  • Trends with staying power versus fads.
  • Genetically modified food – new trend or clever marketing of age-old processes?
  • NYC culture and its effect on consumer food choices.
  • Is influencer and social media marketing still a powerful tool?
  • The power of authenticity.
  • Entrepreneurship: the pursuit of excellence.

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at marketing@escapefitness.com for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

3:35 Fitness trends in NYC, including premium offerings and high-end experiences.

7:01 Upward trend in consumer willingness to pay a premium for personalization

11:29 Trends with staying power versus fads

13:07 Genetically modified food – new trend or clever marketing of age-old process?

21:53 NYC culture and its effect on food choices

23:13 Is influencer and social media marketing still prevalent and relevant?

27:00 The power of authenticity

29:47 Entrepreneurship, product development and market execution

  continue reading

387 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드