How AI is Revolutionizing Digital Marketing with Intuit Mailchimp SVP & CTO Jack Tam

Enterprise Software Innovators

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3M ago 21:53

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On the 43rd episode of Enterprise Software Innovators, host Evan Reiser (Abnormal Security) talks with Jack Tam, SVP & CTO of Intuit Mailchimp. Intuit Mailchimp is a comprehensive email marketing and automation platform leveraging advanced AI-driven tools to create personalized, data-driven marketing campaigns. In this conversation, Jack shares insights into the evolution of email marketing in the AI era, the transformative impact of AI on customer engagement, and a glimpse into the future of AI-enabled business growth.
Quick hits from Jack:
On the ability of AI to help small businesses with marketing needs: “Imagine that you can run A/B testing on these marketing experiments. Today you have to watch it, you have to monitor it. We want to be able to let this automate itself, ultimately the owner is still in control, but removing as much of the friction in the experimentation to find the optimal ways to market.”
On how AI might continue to improve the user interface: “If you look at Mailchimp today, it's very much a sort of menu navigation. Click this and click that. I can imagine that it can be a much simpler interface. For example, it could literally just be a Google search bar. And you type in this is what I want to do and all the automation happens behind it."
On AI roles that will become necessary for enterprise businesses: “Over the last year we spent a lot of time talking about LLMs. Now you're seeing much more specialized LLMs based on industry and data. And so I also think there could be roles around how you get the right data into the right LLMs that are necessary for the types of industry that you're working in.”
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Enterprise Software Innovators is a show where top tech executives share how they innovate at scale. Each episode covers unique insights and stories that will help you succeed as a technology leader. Find more great lessons from tech leaders and enterprise software experts at https://www.enterprisesoftware.blog
Enterprise Software Innovators is produced by Luke Reiser and Josh Meer.