Player FM 앱으로 오프라인으로 전환하세요!
How AI is Revolutionizing Digital Marketing with Intuit Mailchimp SVP & CTO Jack Tam
Manage episode 432945475 series 3387068
On the 43rd episode of Enterprise Software Innovators, host Evan Reiser (Abnormal Security) talks with Jack Tam, SVP & CTO of Intuit Mailchimp. Intuit Mailchimp is a comprehensive email marketing and automation platform leveraging advanced AI-driven tools to create personalized, data-driven marketing campaigns. In this conversation, Jack shares insights into the evolution of email marketing in the AI era, the transformative impact of AI on customer engagement, and a glimpse into the future of AI-enabled business growth.
Quick hits from Jack:
On the ability of AI to help small businesses with marketing needs: “Imagine that you can run A/B testing on these marketing experiments. Today you have to watch it, you have to monitor it. We want to be able to let this automate itself, ultimately the owner is still in control, but removing as much of the friction in the experimentation to find the optimal ways to market.”
On how AI might continue to improve the user interface: “If you look at Mailchimp today, it's very much a sort of menu navigation. Click this and click that. I can imagine that it can be a much simpler interface. For example, it could literally just be a Google search bar. And you type in this is what I want to do and all the automation happens behind it."
On AI roles that will become necessary for enterprise businesses: “Over the last year we spent a lot of time talking about LLMs. Now you're seeing much more specialized LLMs based on industry and data. And so I also think there could be roles around how you get the right data into the right LLMs that are necessary for the types of industry that you're working in.”
Recent Book Recommendation: Benjamin Franklin by Walter Isaacson
--
Like what you hear? Leave us a review and subscribe to the show on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
Enterprise Software Innovators is a show where top tech executives share how they innovate at scale. Each episode covers unique insights and stories that will help you succeed as a technology leader. Find more great lessons from tech leaders and enterprise software experts at https://www.enterprisesoftware.blog
Enterprise Software Innovators is produced by Luke Reiser and Josh Meer.
48 에피소드
Manage episode 432945475 series 3387068
On the 43rd episode of Enterprise Software Innovators, host Evan Reiser (Abnormal Security) talks with Jack Tam, SVP & CTO of Intuit Mailchimp. Intuit Mailchimp is a comprehensive email marketing and automation platform leveraging advanced AI-driven tools to create personalized, data-driven marketing campaigns. In this conversation, Jack shares insights into the evolution of email marketing in the AI era, the transformative impact of AI on customer engagement, and a glimpse into the future of AI-enabled business growth.
Quick hits from Jack:
On the ability of AI to help small businesses with marketing needs: “Imagine that you can run A/B testing on these marketing experiments. Today you have to watch it, you have to monitor it. We want to be able to let this automate itself, ultimately the owner is still in control, but removing as much of the friction in the experimentation to find the optimal ways to market.”
On how AI might continue to improve the user interface: “If you look at Mailchimp today, it's very much a sort of menu navigation. Click this and click that. I can imagine that it can be a much simpler interface. For example, it could literally just be a Google search bar. And you type in this is what I want to do and all the automation happens behind it."
On AI roles that will become necessary for enterprise businesses: “Over the last year we spent a lot of time talking about LLMs. Now you're seeing much more specialized LLMs based on industry and data. And so I also think there could be roles around how you get the right data into the right LLMs that are necessary for the types of industry that you're working in.”
Recent Book Recommendation: Benjamin Franklin by Walter Isaacson
--
Like what you hear? Leave us a review and subscribe to the show on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
Enterprise Software Innovators is a show where top tech executives share how they innovate at scale. Each episode covers unique insights and stories that will help you succeed as a technology leader. Find more great lessons from tech leaders and enterprise software experts at https://www.enterprisesoftware.blog
Enterprise Software Innovators is produced by Luke Reiser and Josh Meer.
48 에피소드
모든 에피소드
×1 The Future of AI Banking with Ally Chief Information, Data, & Digital Officer Sathish Muthukrishnane 22:36
1 Innovation at the Edge: How AI Transforms the Enterprise with Bain Global CIO & CTO Ramesh Razdan 30:10
1 Unlocking the Practical Power of AI to Drive Enterprise Innovation with Grainger CTO Jonny LeRoy 29:57
1 From Noise to Signal: How AI is Shaping the Future of IT with Cloudflare CIO Mike Hamilton 27:45
1 How AI is Revolutionizing Digital Marketing with Intuit Mailchimp SVP & CTO Jack Tam 21:53
1 Enlightening the Future of AI and Photonics with Excelitas Technologies EVP & CIO Amit Shah 31:14
1 Transforming Retail Through AI with Former Giant Eagle EVP & CIO Kirk Ball 28:15
1 Supercharging Enterprise Operations with AI with Lexmark Global CTO & CIO Vishal Gupta 25:24
1 Empowering Teams Through AI Skills Enablement with LexisNexis Chief Information Officer Reena Tiwari 25:26
1 AI and the Future of Insurance with Travelers EVP and Chief Technology & Operations Officer Mojgan Lefebvre 23:49
1 Empowering Your Enterprise Through Generative AI with Asana CIO Saket Srivastava 28:25
1 Leveraging AI to Transform the Future of Global Logistics with FedEx EVP & CIO Rob Carter 29:53
1 The Road Ahead: Pioneering the Future of Mobility with Goodyear SVP of Global Operations and CTO Chris Helsel 30:56
1 How to Train Your Generative AI with Priceline CTO Marty Brodbeck 32:17
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.