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Split Tests, Surveys, and Segments: Takeaways from Doughnut Diversification
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Nikki*Elbaz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nikki*Elbaz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24
Ideas you don’t want to miss
(02:47) Takeaway #1: Judge carefully
(04:11) Takeaway #2: Segment your list… but… do so with a grain of salt.
(05:29) Takeaway #3: Test your offers before defaulting to that discount
(06:26) Takeaway #4: Use research to answer your questions
(07:00) Takeaway #5: Use email to test what research can’t answer for you
(07:55) Takeaway #6: Match your copy to what your audience needs to hear
(08:53) Takeaway #7: Realize that there is no objective definition for “valuable”
Links from this episode
Take a look at the emails we featured in Ep. 24
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