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Relationships at scale: Takeaways from Winning Winback
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Nikki*Elbaz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nikki*Elbaz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30.
Ideas you don’t want to miss
(03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing
(04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback
(05:55) Takeaway #3: Use email content to take shared values further
(08:00) Takeaway #4: Learn (and use) your customers’ lifecycle
(08:49) Takeaway #5: Use choice to increase relevance when you don’t have the right data
(09:17) Takeaway #6: Don’t blindly follow your competition
(10:02) Takeaway #7: Understand screen fatigue and cut whatever you can
Links from this episode
Take a look at the emails we featured in Ep. 30
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
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Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing podcast@nikkielbaz.com
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