Episode 122 - Secret Marketing Weapon - Automated Handwritten Direct Mail with David Wachs

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5+ y ago 35:45

MP3•에피소드 홈

You walk to your mailbox. Inside you find a hand-addressed envelope. It looks like it could be a thank you note of a birthday card. What are the odds you open it? 100%.

I love direct mail. Especially now because mailboxes are nearly empty (compared to 15-20 years ago). In this episode I interview David Wachs, CEO of Handwrytten. We discuss creative and affordable ways eCommerce companies can use Direct Mail to build customer loyalty and increase sales. We also discuss how his technology allows for automated handwritten notes...it’s pretty fantastic.

Here’s a look at what we discuss:

How to use handwritten thank you notes to increase referrals
How an online fashion company sent 700 handwritten notes, scored a 16.8% redemption rate and drove an ROI over 300%.
Using direct mail to build your loyalty program
Leveraging direct mail to get more positive reviews and/or mitigate negative reviews
Launching direct mail Win-back campaigns
Abandon cart direct mail sequences
Automating handwritten thank-yous
And more!

327 에피소드

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