Episode 266 - Influencer Marketing and How to Create a Creative Flywheel in 2024

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 42:46

MP3•에피소드 홈

Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad!

Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing.

In this episode, we discuss the right and wrong ways to build an influencer marketing program. We talk about winning creatives and who's smarter: media buyers or the machine. And highlight the parallels between running a business and being a father.

What was my favorite part of the conversation, you ask...?

How to use influencers to build a creative flywheel.

I'm convinced you need enough quantity and quality of creative on a weekly basis to scale on all of your most important platforms.

And in the episode, we talk about how. Enjoy!

327 에피소드