Episode 241 - Building Community with Carlos Alvarez

eCommerce Evolution

Community and great brands go hand-in-hand. If you want to maximize LTV, build raving fans, stimulate referrals, and create a stable base of customers - COMMUNITY is at the center.

Carlos Alvarez is a legend in the eComm and Amazon seller space. He's been a full-time seller on Amazon for 15 years. He's also in the super-elite club of 9 figure sellers.

He's built the world's largest Amazon seller meetup group. It used to be fully in-person before the pandemic, but is now hybrid, allowing for greater accessibility and participation. And that's not all! He's created a community exclusively for physical product brands as well.

Here's a look at what we cover:

• Why focusing on size alone isn't the way to build a large and thriving community.
• The secret sauce principle of "if everyone is invited, no one is invited."
• The mechanics of building an email list and how to build an engaged community from that list.
• How to structure an offer ladder.
• Tools for building community.
• Plus more!