Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale

eCommerce Evolution

Rabah Rahil has done it all when it comes to marketing.

Rabah is the CMO for one of the hottest and fastest growing SaaS companies in the DTC world - Triple Whale. Prior to that, he worked on the digital marketing team at Whole Foods, was a part of an agency that managed traffic for Oprah, and owned and operated his own agency.

Triple Whale is a leader (and one of my favorites) in the world of 3rd-Party Attribution tools. Triple Whale helps you make sense of what channels, campaigns, and ads are moving the needle. It also brings all of your important data from Shopify, Amazon, and your ad channel into a single dashboard.

In this episode, we talk about attribution from a high level and what platforms are getting the most ad spend right now.

Here’s a look at what we cover:

• Why trying to get perfect attribution data is impossible (and why it’s not the point).
• A "party" analogy that could shift the way you view your ad channels.
• With data from 6,000 Shopify stores, where are most advertisers spending their ad budgets?
• Is TikTok where you should focus your time and budget in 2023 (the answer may surprise you)?
• Is Facebook slipping?
• Where should I prioritize Snapchat?