Episode 208 - Lessons Learned from Building and Selling a Multimillion Dollar Brand

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 45:54

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Dr. Travis Zigler knows a thing or two about the entrepreneur’s journey. Sometimes the path you end up taking as an entrepreneur is NOT the path you had in mind when you set out. Travis and his wife, Jenna, are both optometrists by trade, but they had an itch to build an eCommerce business. They started with sunglasses, then landed with a dry eye product, but what began as a product-focused company shifted to a customer-focused business. Here’s a look at what we cover:

How to cultivate raving fans.
How Travis and Jenna shifted from selling plastic to serving a person.
How and why they built a YouTube channel.
How they almost sold the business for nothing but then turned things around.
His most important lessons from success and failure.

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