Episode 201 - Is it Better to Build or Buy? Plus Tips for Selling Your Brand

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 52:35

MP3•에피소드 홈

Should you build a brand from scratch? Or buy an existing brand and apply your genius to scale or improve it? Mike Jackness is one of my favorite eCommerce pros to talk to. He’s a podcast host. He’s built, bought, and sold multiple brands. And he has a heart to teach.He’s currently running a successful eComm brand that I’m an investor in, and it’s in the process of selling. We wanted to hop on the podcast and talk about the process plus the pros and cons of buying vs. selling. Here’s a look at what we cover:

What you’re actually buying when you buy an existing business.
How Mike looks at brands, he wants to buy or invest in.
How to approach due diligence as a buyer or a seller.
Surprises to look for in the due diligence process as a buyer or a seller.
How getting your business ready to sell now will make your business better regardless of if you sell it or not.
The good, the bad, and the ugly of M&A.
Plus more!

328 에피소드

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