Episode 199 - Prime Day 2022 Recap - Surprises, Insights and Lessons for the Next Prime Day

eCommerce Evolution

Prime Day is now one of the most anticipated shopping events of the year for both shoppers and sellers.

It started in 2015 as a way to celebrate the 20th anniversary of Amazon. Mostly it was designed to help boost sales during one of the slowest times of the year (July).

It has since grown dramatically and rivaled some of the largest shopping days of the year.

In this episode, we break down what we saw this year including some surprises, key learnings, and take aways for upcoming big sales events like other Prime events and Black Friday/Cyber Monday.

OMG is large enough now that aggregate data from our clients is informative and meaningful. In this episode we unpack global Amazon trends and data and data from our growing list of OMG clients.

Amber, OMG’s Amazon Director, and Trenton, our Amazon PPC lead, join the podcast to break down what we saw from OMG clients and what we saw globally.

Here’s a look at what we cover.

• 300 million items were purchased on Prime Day 2022.
• 60,000 items purchased per minute (wowza).
• Most shopping was done from 8p-9p PT on Wednesday 7/13.
• What happened to CPCs and conversion rates during Prime Day.
• What offers and deals did well, vs. what didn’t do so hot.
• What categories really shined and outperformed others (some pretty surprising results here).
• Key learnings to apply for Prime Day Early Access and Cyber 5.