Episode 196 - 8 Mistakes That are Killing Your Video Ad Performance

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3+ y ago 43:35

MP3•에피소드 홈

Andrew Eckblad is one of the sharpest video minds I know. He started in TV and film and even won a few Emmys. He was Frank Kerns’ “video guy” for over 10 years. Now he runs convertsmart and works with DTC brands making videos that convert on all platforms: Facebook, IG, YouTube, and TikTok.

In this episode, we focus on the 8 biggest mistakes he sees DTC brands making when it comes to video marketing.

Here’s a quick look at what we cover:

How the pattern interrupt really needs to do more than interrupt - it also needs to frame the video.
What the real goal of the first 5-10 seconds should be.
How you need to lean into authenticity and what that looks like.
What the ideal length of a video is after millions of dollars of testing.
A simple yet HUGE recommendation for your CTAs (I’ve been guilty of making this mistake).
How you might be overthinking your video strategy.
Plus more!

329 에피소드

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