Episode 154 - Knowing Your Numbers and Getting Uncomfortable in Order to Grow with John Canetta

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4+ y ago 44:36

MP3•에피소드 홈

How quickly can you find the following key metrics from your business?

Contribution margin.

Inventory turn ratio.

Return on inventory (the other ROI).

If you struggled a bit finding those answers (or if you just want to go to the next level), you need to listen to this episode with John Canetta. This episode was super fun for me and the content is what separates eComm companies who just get by vs. those who thrive (and end up with big exits). It’s a must-listen for serious store owners.

You HAVE to know your numbers. And your P&L may be lying to you and you don’t even know it.

How his hedgehog concept allows him to consistently hit 80% margins vs. 40-50% like some of his competitors.
His piggybank metaphor and how it shapes his decision making
Marketing is fun, but operations are where your profits are
Understanding your numbers and making it SIMPLE -
How to look at and use Post Aggregate Gross, Contribution Margin, and Return on Inventory to hit his goals
John’s 3 keys to business success

328 에피소드

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