Player FM 앱으로 오프라인으로 전환하세요!
Episode 152 - Referral Marketing Programs for eCommerce with Arlen Robinson
Manage episode 285816473 series 2452172
If you sell a great product, then no doubt you’re getting referrals. Referrals are great, but just waiting for them to happen on their own is NOT a formula for rapid growth. Referral programs are a proven, but underutilized strategy for growing eCommerce brands. In this episode, I interview Arlen Robinson, referral marketing specialist, podcast host, and co-founder of Affiliate Software. We dig into some powerful points to help you take your referral marketing and affiliate marketing to the next level. Here’s a look at what we cover:
- What’s the difference between referral, affiliate, and influencer marketing and how they each impact your business.
- To incentivize or not to incentivize? Understanding the when, why, and how of referral incentives.
- Creating a viral loop to get customers into your referral program
- Tools and approaches to make it easy
- Plus some real-world case studies
278 에피소드
Manage episode 285816473 series 2452172
If you sell a great product, then no doubt you’re getting referrals. Referrals are great, but just waiting for them to happen on their own is NOT a formula for rapid growth. Referral programs are a proven, but underutilized strategy for growing eCommerce brands. In this episode, I interview Arlen Robinson, referral marketing specialist, podcast host, and co-founder of Affiliate Software. We dig into some powerful points to help you take your referral marketing and affiliate marketing to the next level. Here’s a look at what we cover:
- What’s the difference between referral, affiliate, and influencer marketing and how they each impact your business.
- To incentivize or not to incentivize? Understanding the when, why, and how of referral incentives.
- Creating a viral loop to get customers into your referral program
- Tools and approaches to make it easy
- Plus some real-world case studies
278 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.