Episode 130 - eCommerce Branding and Storytelling with Michael Jamin - Hollywood Script Writer & eComm Merchant

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3+ y ago 47:22

MP3•에피소드 홈

Michael Jamin knows a thing or two about telling a good story. He’s written for popular sitcoms like King of the Hill, Rules of Engagement, Tacoma FD, and Beavis & Butthead to name a few. More importantly, for our purposes, he’s also the Co-Founder of Twirly Girl - an eComm brand that features some truly magical storytelling ads. I wanted to have Michael on the show so we could learn some of his secrets….and because I knew it would be a ton of FUN. He delivered. Here’s a quick look at what we cover:

Using setup and punchline to deliver features and benefits in a truly fun, funny and memorable way
If customers focus on price, it’s your fault and how to fix it
How some powerful tweak in FB ads dropped their cost per share from $178 to just $1.16
When Michael combined what he knew about TV script writing and eComm Twirly Girl grew 30.6%
Why people aren’t really buying stuff, but rather relationships and magic
A few powerful “story makeovers”
Plus more

279 에피소드

#Business News #Contentmarketing #Conversionoptimization #Ecommerce #Onlinemarketing #Onlinetrafficgeneration #Paidsearch #Brett Curry #News #E-Commerce #Tech #Industries #Entrepreneur #Business #PPC #SEO