Episode 84 - Building Value and The Metric to Rule all Metrics with Bill D’Alessandro from Elements Brands

eCommerce Evolution

Brett Curry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brett Curry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6y ago 54:00

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In just a few short years Bill D transitioned from investment banker to single brand eCommerce store owner, to now owning and leading a portfolio of 10 eComm brands through his company, Elements Brands.

I wanted to pick Bill’s brain - one, because he’s just wicked smart, but, two, because I think all eCommerce store owners could benefit from his perspective. In this power-house episode we uncover:

How Bill went from investment banker to owning a portfolio of growing eCommerce brands.
What Bill looks for when he’s considering buying an eCommerce business (there are lessons here for you, whether you’re looking to sell right now or not).
Why diversity of traffic is so important and what to consider here.
What’s the metric to rule all metrics? No, it’s not conversion rate, or AOV, or Return on Ad Spend. (Hint: you’re probably ignoring it or not calculating it the way you should.)
Why profits are sanity and revenue is vanity.
How well document processes build value now and later.
Plus much, much more!

329 에피소드

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