#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier

DTC POD: How The Best Brands Are Built

Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth.

Josh’s SEO approach has successfully gone head-to-head with giants like Amazon, Tiffany’s, and Macy's for competitive purchase-intent keywords. His expertise has transformed businesses struggling to gain traction into thriving enterprises with significant customer acquisition from organic search results.

In this episode of DTC Pod, Josh provides real-world examples of how businesses have benefited from investing in SEO and offers advice for DTC brands looking to build an effective SEO strategy. We cover topics such as establishing topical authority, the relationship between ads and organic search traffic, and the impact of AI on SEO.

Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.

On this episode of DTC Pod, we cover:
1. Importance of Investing in SEO
2. SEO Strategies for E-commerce Brands
3. When to Invest in SEO
4. Role of Branded Search in SEO
5. Relationship Between Ads and SEO
6. Topical Authority vs Domain Authority
7. The Impact of AI on SEO
8. E-commerce vs Non-E-commerce SEO

Timestamps
00:00 Josh Piepmeier’s background
04:25 When brands should start investing in SEO
07:04 How to optimize for branded searches
10:36 Off-page SEO for new domains
13:54 E-commerce SEO vs standard SEO
16:58 Google AI updates and how it’s affecting SEO
20:16 On using AI for website content
22:46 How paid ads factor into SEO
26:03 How to create an effective SEO strategy
30:00 Importance of topical authority for small brands
33:20 Outcomes for brands that have focused on SEO

Show notes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

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Josh Piepmeier - Founder of Meriwether
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic