Episode 50 - The Detailed Dreamer: Steven Rusko's Blueprint for Success

Detailers Roadmap Cruise Control

In this conversation, Kevin Davis interviews Steven Rusko, the owner of Northern Lights Home and Auto Coatings. They discuss various topics, including the weather in Montana, the difference between being a detailing business owner and a detailer, and Steven's journey from dropping out of high school to starting his own detailing business. Steven shares his experiences working in construction, car washes, and other industries before finding success in the detailing industry. The conversation provides insights into the challenges and rewards of being a business owner in the detailing industry.
This conversation covers the struggles and depression experienced by Northern Lights Auto, the decision to start a business, quitting and starting a movement, early success and growth, discovering Vexa and continued growth, current success and family involvement, the importance of learning and surrounding yourself with successful people, the mindset of learning and implementing, avoiding ego and surrounding yourself with smart people, learning from personal experiences and others, being a good leader and boss, breaking generational curses, and respecting and supporting employees.
Takeaways

• Being a detailing business owner is different from being a detailer, as it involves managing the business and focusing on growth.
• Steven Rusko's journey from dropping out of high school to starting his own detailing business showcases the possibilities for success in the industry.
• Working in various industries before finding success in detailing provided Steven with valuable business insights and experiences. Struggles and challenges can lead to personal growth and motivation to succeed.
• Surrounding yourself with successful people and learning from them can accelerate your own success.
• Being a good leader and boss involves treating employees with respect and supporting their personal growth.
• Breaking generational curses and creating a positive work environment can lead to happier and more successful employees. Calculate your profit margins and consider overhead costs when pricing your services.
• Strategic business growth involves expanding services and considering real estate investments.
• Separate your mobile and shop business to optimize efficiency and profitability.
• Invest in marketing strategies that generate qualified leads and focus on return on ad spend (ROAS).

Chapters
00:00 Introduction and Small Talk
01:10 Background and Location
03:06 Preference for Warm Weather
04:11 Heating Costs in Winter
05:35 Difference Between Detailing Business Owner and Detailer
06:33 Introduction to Steven Rusko
08:27 Steven's Journey and Background
10:11 Meeting Brittany and Starting a Detailing Business
11:02 Dropping Out of High School and Moving to Georgia
13:34 Working in Construction and Car Wash
16:00 Working for a Detailing Company
20:57 Working in Logistics and Trucking
21:09 Struggles and Depression
22:12 Deciding to Start a Business
23:25 Quitting and Starting a Movement
24:57 Early Success and Growth
25:45 Discovering Vexa and Continued Growth
26:13 Current Success and Family Involvement
29:29 The Importance of Learning and Surrounding Yourself with Successful People
31:15 The Mindset of Learning and Implementing
34:08 Avoiding Ego and Surrounding Yourself with Smart People
36:07 Learning from Personal Experiences and Others
38:11 Being

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