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Eelco de Boer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eelco de Boer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
EP 355: Wat Te Doen Als Er Misbruik Wordt Gemaakt Van Je Vrijgevigheid?
Manage episode 370917682 series 2281677
Eelco de Boer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eelco de Boer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Connect met me op LinkedIn:
https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL
Website:
http://eelcodeboer.nl
352 에피소드
Manage episode 370917682 series 2281677
Eelco de Boer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eelco de Boer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Volg me op Instagram:
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https://www.facebook.com/eelcodeboer
Connect met me op LinkedIn:
https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL
Website:
http://eelcodeboer.nl
352 에피소드
모든 에피소드
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De Eelco de Boer Podcast (NL)
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1 EP 378: Wat er is gebeurd tijdens het Latverhogers weekend… 44:17
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Episode Notes Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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De Eelco de Boer Podcast (NL)
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Episode Notes Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
Episode Notes Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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De Eelco de Boer Podcast (NL)
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1 EP 375: Je Beperkingen Verdedigen Alsof Het Ergens Goed Voor Is 14:02
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Episode Notes Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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De Eelco de Boer Podcast (NL)
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1 EP 374: Zelfliefde: De 3 Stappen Naar Ongekende Vrijheid 11:22
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Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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De Eelco de Boer Podcast (NL)
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Een keer wat anders :) Ik ben echt een magische trip aan het maken en op Fiji voelde ik de inspiratie om een meditatie op te nemen voor je. Als je bigger visions will hebben, meer voelen en weten wat je purpose is en wat je echt te doen staat, dan kan het maar zo zijn dat deze meditatie een kantelmoment voor je kan zijn. Om er echt een hele waardevolle ervaring van te maken raad ik je aan om 90 minuten tijd te blokken, een relaxte setting te vinden en om je favoriete pen en journal erbij te pakken. Aan het einde van de meditatie (ongeveer 50 minuten) krijg je de opdracht om te gaan schrijven dus pen en papier is handig :) Ik zou het superleuk vinden om naderhand je inzichten te ontvangen via mijn Instagram DM. Geniet ervan! Eelco…
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De Eelco de Boer Podcast (NL)
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1 EP 372: Die Grote Doorbraak Ligt Dichterbij Dan Je Denkt 27:45
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Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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De Eelco de Boer Podcast (NL)
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Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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De Eelco de Boer Podcast (NL)
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Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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De Eelco de Boer Podcast (NL)
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1 EP 368: Waarom ZELFLIEFDE De Meest Winstgevende Strategie Is 14:57
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Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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De Eelco de Boer Podcast (NL)
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Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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De Eelco de Boer Podcast (NL)
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Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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De Eelco de Boer Podcast (NL)
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Volg me op Instagram: https://www.instagram.com/ Volg me op Facebook: https://www.facebook.com/eelcodeboer Connect met me op LinkedIn: https://www.linkedin.com/in/eelcodeboer1/?locale=nl_NL Website: https://www.eelcodeboer.nl
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