Social Media Marketing Masterclass (Season 2 Marketing Masterclass, Episode 4): CX with SG

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG

Welcome to an exploration of social media’s evolution—from a simple digital town square to a core pillar of modern enterprise marketing. What once meant posting and hoping for likes has become a complex ecosystem that shapes how customers discover, engage with, and choose brands. For many businesses, navigating this landscape can feel overwhelming.

In this episode, we share a strategic blueprint for turning social media from fragmented activity into a powerful growth engine. You’ll learn how to blend authentic, relationship-driven content with targeted paid campaigns, measure real business impact beyond vanity metrics, and use audience insights to inform product and customer strategies.

We’ll also tackle common challenges like maintaining consistent brand messaging across large teams and proving ROI to leadership. Looking ahead, we explore how AI-driven personalization, immersive experiences, and community-led growth are redefining the future of social engagement.

Tune in to discover how to build a sustainable, human-centered social strategy that drives growth and lasting trust.

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