Email Automation Marketing Masterclass (Season 2 Marketing Masterclass, Episode 6): CX with SG

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG

In today’s shifting digital landscape—where algorithms constantly change and platforms feel like rented land—one channel continues to prove its enduring power: email. Once a simple broadcast tool, email has evolved into a sophisticated engine for personalized, scalable customer engagement and a direct line you truly own.

In this episode, we explore how email marketing has moved from “batch and blast” to AI-driven personalization and automated journeys that adapt to every customer interaction. You’ll learn how permission-based marketing builds trust, why thoughtful segmentation creates resonance, and how lifecycle campaigns nurture prospects, drive loyalty, and win back lost customers.

We’ll also share strategies for balancing communication frequency, avoiding inbox fatigue, and measuring impact beyond open rates—focusing on conversions, retention, and revenue. Finally, we’ll look ahead to how predictive AI and omnichannel orchestration are reshaping the future of customer relationships.

Tune in to discover how to turn email into a powerful, future-ready growth engine for your business.

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