B2B E-commerce Growth Masterclass: Dual-Domain Strategy (Season 2 Marketing Masterclass, Episode 9): CX with SG

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG

The Convergence of B2B and Digital Commerce
For decades, B2B and digital commerce seemed like separate worlds—one built on long-term relationships and complex decisions, the other on speed, convenience, and real-time data. Today, those paths are merging. Business buyers now expect the same seamless, self-service experiences they enjoy as consumers, while digital leaders are recognizing the value of lasting customer relationships.

In this episode, we outline a framework for thriving in this new landscape. You’ll learn how to blend B2B’s focus on trust and lifetime value with commerce’s precision targeting, personalization, and agility. We’ll share how leading enterprises are breaking down silos, uniting teams, and balancing quick wins with long-term strategy to create sustainable, competitive growth.

Tune in to discover what it takes to lead confidently at the intersection of B2B and digital commerce.

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