The Art of Strategic Storytelling: Breaking Through Media Clutter with Leah Frazier

Cutting Through the Clutter

In this episode of Cutting Through the Clutter, host Cyndee Woolley welcomes Leah Frazier, a two-time Emmy Award winner and president of Think Three Media, for conversation about transforming expertise into impactful thought leadership through strategic storytelling.
Named one of the top 50 innovators in Dallas-Fort Worth and recognized as one of Dallas' most successful women, Leah brings a rare multi-dimensional perspective to media strategy. As a certified meditation instructor, TEDx speaker, bestselling author, and top 100 integrative health and wellness practitioner honored by the Boris L. Henson Foundation, she embodies the authentic integration of personal passion with professional expertise.
This episode dives into what makes stories compelling—moving beyond buzzwords to embrace "truth-telling" at the heart of brand narratives. Leah shares her approach to crafting memorable positioning, like dubbing a client "the fairy godmother of nonprofits," and explains how authentic storytelling hooks media attention while building genuine audience connection.
The conversation explores the critical transition from expert to thought leader, emphasizing the importance of owning your expertise publicly across platforms. Leah reveals her go-to platforms—Substack for deeper thought leadership and YouTube for searchable, evergreen content—while addressing the strategic balance between earned and paid media in today's oversaturated landscape.
With insights on AI's role in content creation, the value of revealing your human side on social media, and practical strategies for consistent visibility without burnout, this episode offers actionable wisdom for business owners and entrepreneurs ready to stop being the best-kept secret in their industry.
Whether you're building your personal brand, or seeking to deepen your impact through authentic communication, Leah's journey demonstrates the power of taking your audience along for the ride while staying true to your values."

I'm thrilled to introduce Leah Frazier, a true multi-hyphenate who exemplifies the power of strategic storytelling. Leah is a 2X Emmy Award-winner, named one of the Top 50 innovators in Dallas Fort Worth, and the President of Think Three Media where she's spent nearly a decade helping brands and leaders break through the media clutter.
But here's what makes her perspective so valuable—she's not just teaching media strategy, she's living it. Beyond her PR expertise, Leah is a certified meditation instructor who founded Leah Heals, a TEDx speaker, best-selling author, and was honored as a top 100 integrative health and wellness practitioner by the Boris L. Henson Foundation.
With a legal background and experience as a professional model, journalist, and entrepreneur, Leah brings a combination of credibility and creativity to everything she touches. She's been recognized as one of Dallas' Most Successful Women and the 2018 Dallas Startup Evangelist of the Year—accolades that reflect her ability to not just understand media, but to use it masterfully to build authentic, impactful brands.

To learn more, visit:

http://www.c2-com.com

Listen to more episodes on Mission Matters:

http://missionmatters.com/author/Cyndee-Woolley/