Finding Your Edge: Why Being Different Beats Being "The Best"

Cutting Through the Clutter

In a world where every business claims to be "the best," how do you actually stand out? Whitney Lee, founder of True Story PR, breaks down the secret on this episode of Cutting Through the Clutter.
The Three-Way Rule for Standing Out
Mark Cuban's wisdom rings true: you must be the first, the best, or different. Since most businesses aren't first, and claiming you're the best requires proof—awards, education, or recognition—your winning strategy usually lies in being different.
What makes you different than any other Italian restaurant?" Whitney challenges. The answer can't be "we're the best at pasta." Instead, it's "my grandmother came over on the boat from Italy, and I have all of her recipes." Now that's a story people can connect with.
Why Fractional CMOs Are Game-Changers
Whitney's evolution from PR agency owner to fractional CMO happened organically. Clients needed more than media pitching—they needed strategic guidance but couldn't afford a full-time senior marketing executive. The fractional model delivers experienced leadership without the overhead of benefits, office space, and equipment.
Humanizing Your Brand
Whether you're a hotel, restaurant, or museum, you're competing against countless similar options. Whitney's insight: "People connect with people. They don't connect with four walls and a door." Her creative example? A real-life mermaid reading books to kids by a hotel pool during COVID, turning a beachfront motel into a memorable, human experience.
What AI Can't Replace
While AI can generate ideas, it cannot navigate team dynamics, understand company history, or make nuanced leadership decisions. Execution—and the human wisdom behind it—remains irreplaceable.

Today's guest is Whitney Lee, Accredited Public Relations Professional, Certified Public Relations Counselor, a communications strategist who's been at the forefront of marketing innovation for over a decade. As the Founder and Principal of True Story PR, an award-winning agency specializing in hospitality, travel, and tourism, Whitney has helped countless businesses achieve valuable visibility with the right message to the right audience.
Her expertise extends beyond traditional PR into fractional CMO services, where she's pioneering how companies can access senior-level marketing leadership without the full-time commitment. She's also the host of "True Story’s Podcast Hospitality on Air." With a Master's in Integrated Marketing Communication from Florida State University and years of hands-on experience as Director of Marketing at Hilton Sandestin Beach as well as the Emerald Grande in Sandestin Florida. She brings both strategic vision and practical execution to every conversation.

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