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How a Bamboo Watch Created the 4th Generation of Watch Makers with Boman Farrer, co-founder of LunoWear
Manage episode 162542482 series 1074581
Luke Bayard, Luke Bayard: Entrepreneur, and Business Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Luke Bayard, Luke Bayard: Entrepreneur, and Business Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today’s guest is Boman Farrer, the co-founder of LunoWear, a stylish watch brand made from bamboo that nearly raised half a million through crowdfunding. Even when they had to switch funding platforms after raising 400k!
In this interview we discuss the following topics:
- The value of family tradition
- Building a loyal audience before launching a product
- How to properly execute a crowdfunding campaign.
- Instagram strategies using hashtags & influencers
- How to use Facebook ads
- The pros & cons of Amazon exclusives
- And much, much more!
You all are the greatest! Thank you for listening & enjoy!
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