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Courtney Stephen presents The Come Up Podcast - Personal Development for Leaders in Sports, Education, Careers, and Entrepreneurship.
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S2E21 - Fortune Over Fame with PR Publicist and Digital Marketer Lyda Mclallen
Manage episode 309775720 series 3039863
Courtney Stephen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Courtney Stephen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If you have ever published any content, you know how challenging it can be to get it in front of the right people. That's where Lyda comes in.
Lyda Mclallen is a full-stack marketer from TalkPlusTell PR and Marketing Services.
She has made a career out of helping authors, CEOs, and thought leaders build massive authority and gain the traction necessary to have a successful book launch.
Her clients have been featured in high profile publications on tv and online. From weekly contributions on Huffington Post, to articles in Forbes - she can make it happen!
If your brand needs a boost, this is the episode you want to listen to.
Here's what you will learn:
- The reason you can't write a book until you fail
- How to become a guest writer in Huffington Post, Forbes, or Business Insider
- People don't buy books, they "buy time"
- How to pitch smaller media outlets before national media
- Why writing a book is actually a habit
- How to treat your content like a product
- The value of knowing your audience
- Why you need to put profit over popularity
- How a therapist leveraged writing to grow her practise
- Authority by association
...
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