12: "That's So Me": The Polish Process That Supported her First 6-Figure Year with Family Photographer, Brittnie Renee

Copywriter on Call®

After 15 years in business, Brittnie Renee, a newborn family photographer and one of my clients, knew exactly who her dream client was and what she needed to say to communicate the value of her offers.

But, doing that in a way that highlighted her personality and allowed her to show up authentically was proving to be more challenging, and she knew that connection with her potential clients was a missing piece of achieving her first six-figure year.

Tune in to see the Polish Process Brittnie and I collaborated on to infuse her personality and authenticity into her copy and how those changes supported her first six-figure year.

We get into:

• Why Brittnie stopped showing up polished and professional
• How bringing more mom “realness” to her brand has impacted her business
• How the Polish Process supported 6-figure results
• What the collaboration process looked like to shape authentic and effective copy
• The importance of creating and refining your offers through a copywriting lens
• Why you need to know your brand and your ideal client to show up authentically

CONNECT WITH BRITTNIE

Brittnie is a photographer and a business coach who’s passionate about helping busy photographers fulfill their calling without feeling perpetually overwhelmed. It’s her goal to help her clients define a plan to communicate their mission, so that you can book more of your dream photography clients and find balance in your life.

Website

Brittnie's Instagram

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As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course

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