Essential Market Research Tips: Documenting Your Sampling Plan

Conversations for Research Rockstars

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3+ y ago 16:47

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Professional survey researchers document their sampling plans to ensure a high-quality data collection process. If you want reliable survey data, you need to make careful decisions about sampling.

In this Conversation, Lead Instructor Kathryn Korostoff shows you how to document your sampling plan in a way that will thrill your clients, stakeholders and other collaborators--while mitigating data quality risks. This conversation includes content related to the Research Rockstar course, "Sampling Methods for Market Research": https://training.researchrockstar.com/courses/Sampling-Practicum-for-Survey-Researchers

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Hope you enjoy this episode of Conversations for Research Rockstars.

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