Seth Earley: Ontologies for the AI-Powered Enterprise – Episode 116

Content Strategy Insights

Seth Earley Seth Earley helps enterprises use ontologies to power the intelligent content experiences that create personalized content interactions and that run chatbots, voice assistants, and other new technologies. An ontology is a business practice that helps you understand the knowledge in your business and connect and share it in new and powerful ways. We talked about: his consultancy, Earley Information Science what an ontology is and how to use ontologies to describe a domain of knowledge how an ontology can help traverse the knowledge in an organization the difference between "is-ness" and "about-ness" the importance in ontology practice of starting with concepts that are important to the business how an ontology can help content strategy practice how these technologies and practices can help understand user intent to deliver the correct content the importance of structuring content to avoid TL;DR situations how ontologically organized structured content can help deliver personalized content the arrival of conversational cognitive assistants the role of knowledge practices to power new tools as the workforce changes the importance of understanding - and conveying to leadership - the importance of ontology work Seth's bio An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth Earley has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications. Seth is a sought-after speaker, writer, and influencer. He is the author of "The AI-Powered Enterprise" from LifeTree Media. In 2021, the book received the Axiom Business Book Silver Medal in the Artificial Intelligence / Robotics / Algorithms category. His writing has appeared in IT Professional Magazine from the IEEE where, as former editor, he wrote a regular column on data analytics and information access issues and trends. He has also contributed to the Harvard Business Review, CMSWire, CEOWorld, TechTarget, eCommerce Times, Analytics Magazine. Journal of Applied Marketing Analytics, and he co-authored “Practical Knowledge Management” from IBM Press. Connect with Seth online LinkedIn Twitter Links and resources mentioned in the interview The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster and More Profitable, Seth's book EarleyAI, Seth's podcast There's No AI without IA article Video Here’s the video version of our conversation: https://www.youtube.com/watch?v=t1VcHPaEO64 Podcast intro transcript This is the Content Strategy Insights podcast, episode number 116. As companies create personalized interactions for their customers and as they implement new technologies like chatbots and voice assistants, they are discovering that they need new business practices to manage these experiences. One of the most powerful ways to organize and structure the content that drives these new interactions is an ontology. Seth Earley can help you understand what an ontology is and how it can help your company's content efforts. Interview transcript Larry: Hi, everyone. Welcome to episode number 116 of the Content Strategy Insights podcast. I'm really happy today to have with us, Seth Earley. Seth is the founder and CEO of I'm sorry, of Seth, of Earley Information Science and information architecture and other kind of consultancy. Welcome Seth, tell the folks a little bit more about what you do there at your consultancy. Seth: Well, thank you for having me. It's great to be here. We've been around for 20 plus years, 25 plus years. I don't want to date myself too badly, but been around for a long time.