We Contain Multitudes: Embracing Your Multi-Hyphenate Potential — with Natacha Hildebrand

Collective Wisdom

Welcome to season two of Collective Wisdom!

In this episode, Lucy is joined by Natacha Hildebrand, a corporate and non-profit leader who recently worked in community innovation at Nike and is also a Co-founder of BasBlue, a brand marketing consultant, and a strategic advisor for THE BOARD.

This conversation is about the power of releasing societal pressures, cultivating your many interests, and centering community in our work.

Natacha shares how a project with Annie Leibowitz and Gloria Steinem helped her embrace her identity as a multi-hyphenate and step into being a community gatherer and leader for women around the world. She also tells us about her experience co-founding BasBlue and how she learned to ask for support from her own personal board of advisors.

Tune in for a powerful reminder that the best is yet to come — even when it takes a little more time than we might desire.

Jump into the conversation:

[4:00] How Natacha discovered the unique magic in her work

[5:40] Natacha’s experience working with Annie Leibowitz & Gloria Steinem

[9:00] Being a multi-hyphenate & embracing many talents

[13:15] The origin story of BasBlue

[17:00] What it’s like to shift roles in an organization you co-founded

[24:00] How to step away from the path you “should” be on

[28:00] Natacha’s personal board of advisors

[31:30] How to ask for support & introductions

[35:00] The slow yes & the power of yet

More about our guest: Natacha Hildebrand is a community-building veteran and marketing leader, focused on growing brands at the intersection of culture, content, and commerce. She was most recently at Nike, leading Community Innovation. She is also the Co-founder of BasBlue, a foundation and member’s space in Detroit, MI, and she currently serves as a strategic advisor for THE BOARD, a diverse network of experts and C-suite consultants across Beauty, Fashion, Tech, and Loyalty.

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