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#18 Data, Creativity, & Connection: Lorraine Ball's Guide to Effective Marketing
Manage episode 468722659 series 3610466
Coffee, Chaos, & Cashflow에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Coffee, Chaos, & Cashflow 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Lorraine Ball shares her journey from corporate America to becoming a successful entrepreneur and marketing expert in this engaging conversation. She discusses the importance of grounding marketing strategies in data, understanding customer needs, and the evolution of marketing practices over the years. Reflecting on the portrayal of marketing in popular culture, particularly in the show Mad Men, Lorraine analyzes the effectiveness of Super Bowl ads, emphasizing the need for a strong connection between the advertisement and the brand.
The conversation also delves into the evolution of consumer choices and the impact of societal marketing on businesses today. Lorraine stresses the importance of brand consistency and authenticity, especially when addressing societal issues. She shares valuable insights on marketing strategies tailored for small businesses, highlighting the need for creativity and targeted approaches.
Check out the Lorraine's stunning photography here:
https://lorraineball.com/hello-world/
https://lorraineball.com/venice-is-another-world/
47 에피소드
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