Episode #82 - Should You Stop Trying to Make Your Content One of a Kind?

CMI Weekly Wrap

The Content Marketing Institute and Content Marketing Institute (CMI)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Content Marketing Institute and Content Marketing Institute (CMI) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4y ago 35:35

MP3•에피소드 홈

In this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an article about how images can increase your content’s visibility in search. And that’s a wrap for the week ending August 14, 2020.

NEWS ITEM OF THE WEEK

How to Get More from Your Social Media Partner

https://hbr.org/2020/07/how-to-get-more-from-your-social-media-partner

INTERVIEW OF THE WEEK

Robert’s guest this week is Mike Orr, CEO of Grapevine6. Mike is responsible for bringing everything together, product release after product release. But his greatest asset is his ability to take good ideas and find ways to make them great.

Before co-founding Grapevine6, Mike spent several years in management consulting working with some of Canada's marquee brands. He led a strategic think tank and project management team, which earned global awards and recognition, at one of Canada's leading digital advertising agencies.

Learn more about Mike:

Connect with him on LinkedIn: https://www.linkedin.com/in/mikeorr/

Visit the Grapevine6 website: https://www.grapevine6.com/

OUR CONTENT MARKETING IDEA OF THE WEEK

How to Use Images to Increase Search Visibility and Get More Clicks

https://contentmarketinginstitute.com/2019/11/images-search-visibility/

86 에피소드