Episode #81 - How Are Marketers Embracing the Chaos?

CMI Weekly Wrap

The Content Marketing Institute and Content Marketing Institute (CMI)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Content Marketing Institute and Content Marketing Institute (CMI) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4+ y ago 33:21

MP3•에피소드 홈

In this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that’s a wrap for the week ending August 7, 2020.

INTERVIEW OF THE WEEK

My guest this week is Leslie Talbot, senior vice president, strategic programs at Corporate Visions. In her social media profile, Leslie says she’s “challenging conventional wisdom and changing the customer conversation … one Oxford comma at a time,” which immediately makes me a fan. At Corporate Visions, Leslie helps B2B companies develop the messages, content, and selling skills to master the four most critical value conversations.

Learn more about Leslie:

Follow her on Twitter @leslietalbot
Or LinkedIn: https://www.linkedin.com/in/leslietalbot/
Visit https://corporatevisions.com/

CONTENT MARKETING IDEA OF THE WEEK

3 Questions to See If You Should Tackle Trending Topics

https://contentmarketinginstitute.com/2020/07/questions-tackle-trending-topics/

86 에피소드