E254 | Reactivation Tactics: Transforming Cancellations into Customer Retention Opportunities with Baird Hall

CHURN FM

Andrew Michael에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Andrew Michael 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3M ago 39:22

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Today on the show we have Baird Hall, the co-founder of Churnkey.

In this episode, Baird shares his experience in developing effective reactivation campaigns and the importance of segmentation in retention strategies.

We then discussed how small changes in retention tactics can have a monumental impact on high-volume subscription businesses, and the role of dynamic, personalized cancellation flows.

We wrapped up by exploring Churnkey's evolution from a tool-based approach to a comprehensive retention platform, and the future of AI-driven churn prediction.

Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

챕터

1. E254 | Reactivation Tactics: Transforming Cancellations into Customer Retention Opportunities with Baird Hall (00:00:00)

2. The Importance of Segmentation in Retention (00:02:39)

3. Details Matter at Scale (00:03:16)

4. Evolution of Churnkey (00:04:28)

5. Reactivation Campaigns (00:07:36)

6. Preemptive Retention Tactics (00:23:42)

7. Machine Learning for Churn Prediction (00:24:53)

8. Challenges of B2B Sales (00:30:39)

9. Customer Success Practices at Scale (00:34:26)

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#Business Trends #Tech #Andrew Michael #Business #Retention #Engagement #Delinquent Churn #Subscription Economy #Marketing #Customer Success #Entrepreneur #Churn #Activism #Price #Referrals #Productivity