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Think Like a Marketer, Lead Like an L&D Pro: Bianca Baumann on Learner-Centric Strategy and Visibility
Manage episode 488311781 series 3668644
Jacob Ratliff에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jacob Ratliff 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Catalysts, I sit down with Bianca Baumann, award-winning strategist, international speaker, and author of Think Like a Marketer, Train Like an L&D Pro. With over 15 years in the field, Bianca brings a rare blend of creativity, empathy, and business alignment to the way organizations approach learning.
We talk about the mindset shifts that L&D teams need to make—starting with listening more and building for behavior change, not just content delivery.
Inside the conversation:
- Why listening is the most underrated skill in L&D
- How to balance long-term workforce strategy with short-term execution
- The marketing principles every L&D leader should steal—today
- Why compelling writing is a non-negotiable for learning that sticks
- How course titles, taglines, and narrative structure can dramatically increase engagement
- The role of learner personas in driving motivation and performance
- What executives still don’t understand about learning—and how to educate them
- Why visibility and working out loud matter more than ever in L&D leadership
Bianca also shares her own evolution as a leader, what she’s learned from mentoring teams, and the small actions that can make a big impact—especially for L&D professionals doing it all on their own.
🎧 Listen now and subscribe to Catalysts—where we spotlight the leaders shaping the future of learning and growth.
Connect with Bianca on LinkedIn »
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