Oli Sansom on Incoherent Creative Depths, Taking Risks & Embracing Mystery in Photography

Camera Queens - Find Your Focus

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In today's Camera Queens | Find Your Focus podcast episode, I chat with the incredibly talented Oli Sansom, a visionary photographer, educator, and creative maverick.

In this episode, Oli takes us on a journey through his unconventional approach to photography, emphasising the importance of experimentation and breaking away from industry norms to surprise and delight couples. We delve into intriguing concepts from behavioural economics, discuss the love-hate relationship with social media, and explore Oli's unique marketing strategy centred around mystery, curation, and breathing room.
Join us as Oli reflects on his 10-year journey, offering practical advice and sharing his exciting plans for 2024, including the release of a book showcasing a decade of his extraordinary work.

In this episode we cover:

• The significance of experimentation and breaking away from consistency in photography to surprise and delight couples.
• Exploring behavioural economics concepts, such as effort bias, in marketing through behind-the-scenes content.
• Challenging industry norms and survivorship bias, encouraging creatives to take risks and explore alternative paths.
• A candid conversation about the love-hate relationship with social media and the importance of success beyond online platforms.
• Oli's unique marketing approach, focusing on mystery, curation, and breathing room to attract clients with a distinctive style.
• Insights into coordinating overseas weddings, including strategies for securing international gigs and navigating cultural nuances.

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Discounts for photographers
• Oli Sansom’s Instagram: @olisansom
• Briars Atlas Instagram: @briarsatlas
• Visit Oli's Website: https://olisansom.com/

If you loved this episode, you're going to love Oli's amazing masterclass in our Camera Queens program - check out this link for more info on how to elevate your photography business and take it to the next level 🚀

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