19 : The Soul Test: Why 99% of Dental AI Content Fails (And How to Fix It) With Kevin Henry & Shawn Zajas

Byte Sized

AI in Dentistry: Revolutionizing Copywriting for Dental Practices in 2025

Artificial intelligence in dentistry is transforming how dental practices create authentic, engaging content. In this episode of the Bite Sized Podcast, we explore how to leverage dental AI tools for copywriting while maintaining the human soul and authenticity that patients crave. Learn why AI-generated content often falls flat and discover proven strategies to use dental practice AI effectively for creating compelling patient communications, website copy, and marketing materials.

KEVIN HENRY - Veteran dental journalist with over 25 years of experience and a master's degree in journalism from the University of Oklahoma. Currently Editor-in-Chief of DoctorBicuspid.com and contributor to Dental Economics and Dental Products Report. Kevin was invited to share his expertise on identifying authentic versus AI-generated content and the importance of maintaining personality and soul in dental copywriting.

SHAWN ZAJAS - Entrepreneur and branding expert specializing in authentic brilliance and personal brand development. Former electric toothbrush company owner who now helps individuals elevate their influence through podcasting and discovering their unique voice. Shawn demonstrates his innovative brand style guide methodology that dramatically improves AI copywriting results.

Mastering AI Copywriting: From Robotic to Authentic Content Creation

This podcast reveals the biggest problems with artificial intelligence in dental practices when it comes to content creation and provides actionable solutions. Discover how dental AI tools can produce authentic, personality-driven copy when used correctly, and why storytelling remains the key differentiator that AI cannot replicate. Learn about brand style guides, the "Pepsi Test" methodology, and how to transform generic AI content into compelling patient communications.

GRAB THE FREE BRAND STYLE GUIDE AT:

Shawnzajas.com (or email [email protected] and request the guide).

Dental AI and Tech Companies Mentioned

• Claude AI - https://claude.ai
• ChatGPT - https://chatgpt.com
• DoctorBicuspid.com - https://doctorbicuspid.com

Additional Education

• https://mysocialpractice.com/2025/08/dental-social-media-and-ai/
• https://mysocialpractice.com/2025/08/chatgpt-5-for-dentists/
• https://mysocialpractice.com/2025/08/5-ways-to-make-dental-content-for-ai/
• https://mysocialpractice.com/2025/07/dental-ai-can-do/
• https://mysocialpractice.com/2025/07/questions-about-dental-ai/
• https://mysocialpractice.com/2025/06/ai-dental-marketing-ideas/
• https://mysocialpractice.com/2025/05/dental-seo-copywriting-how-to/

Contact Info

Kevin Henry - DoctorBicuspid.com Editor-in-Chief, [email protected]

Shawn Zajas - Branding and Influence Expert, [email protected]

Adrian Lefler - My Social Practice - https://mysocialpractice.com - Phone: [phone]

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