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08 : AI Search & Marketing: What every dental practice needs to know with Kathryn Alderman
Manage episode 497788798 series 3671373
Adrian Lefler에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adrian Lefler 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Kathryn's Company Intelligent Care Alliance
Download the Forget SEO eBook to learn about how SEO is moving towards GEO
Kathryn's search ranking for "expert dental ai speaker" or search it yourself and see who shows up #1 in the organic rankings. And you're not supposed to compete with her on this search term.
Schedule some time with Kathryn
Services mentioned:
Dental AI Diagnostics with Pearl AI
Kathryn and Adrian's Related Blogs:
AI Agents in the Dental Industry
Why your Practice Needs a Dental AI Receptionist
91 Questions Every Dentist Should ask about AI
In this game-changing episode of Byte-Sized, Adrian sits down with Kathryn Alderman, founder of Intelligent Care Alliance and former clinician who managed 32,000 patients annually. Kathryn drops truth bombs about the death of traditional Google Ads and reveals how her custom AI agents are delivering 40-60% increases in case acceptance for dental practices.
The conversation cuts through the AI hype to reveal practical implementation strategies. Kathryn explains her revolutionary approach to building specific AI agents that solve distinct practice problems - from case acceptance follow-up to treatment plan summaries. Unlike generic healthcare AI tools, her agents are trained specifically for dental workflows and protocols.
Adrian and Kathryn also dive deep into the SEO apocalypse, explaining how Google's AI overviews have fundamentally changed content strategy. They reveal why practices are wasting money on Google Ads and share the insider secrets of GEO (Generative Engine Optimization) - the new science of getting found by AI search.
Key Takeaways:
- Traditional Google Ads are delivering diminishing returns as users shift to AI-powered search
- Custom AI agents can dramatically improve case acceptance when properly trained
- GEO requires voice-search optimized content, not traditional keyword stuffing
- The future is autonomous AI systems working together without human intervention
This episode is essential listening for any dental practice ready to stop bleeding marketing dollars and start leveraging AI that actually moves the needle.
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