How FireCreek Snacks Found Massive Success in Alternative Retail Channels with Founder Ryan Hansen and CMO Dustin Riechmann


Manage episode 285103717 series 1749895
Player FM과 저희 커뮤니티의 Jeff Murphy 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

This week on Brand Builder we’ve got Ryan Hansen, the President and Founder of FireCreek Snacks, joined by Dustin Riechmann, FireCreek’s Chief Marketing Officer.

FireCreek’s origin story isn’t just a wholesome tale, it’s the inspiration behind their wildly successful beef and pork snack sticks and their path for the future.

As a self-proclaimed 3rd generation meat man, Founder Ryan has been around the jerky industry for a lifetime...and that’s not hyperbole. After following in the footsteps of his grandfather’s meat company, he partnered up with Dustin to introduce a new and delicious jerky stick to an already competitive category.

Four years later, FireCreek’s success has only grown as they’ve proven to be masters of alternative retail channels, trade shows, and data-driven branding.

In this episode, Ryan and Dustin reveal the family values that drive their products’ success, and how their niche retailing strategy has set them up for FireCreek’s next big move.


FireCreek Snacks

@firecreeksnacks on Instagram

@firecreeksnacks on Twitter

Connect with Ryan on LinkedIn

Connect with Dustin on LinkedIn

Have an idea for the show? Drop us a line!

Brand Builder is a co-production of SnackNation and ForceBrands.

159 에피소드