))
54 - Brand Strategy with Katie Dooley
Manage episode 469648255 series 3504714
Kari Lotzien에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kari Lotzien 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Be The Anchor, I am welcoming Katie Dooley, founder of Paper Lime Creative, a design and branding agency based in Edmonton, Alberta. Katie shares her journey from designing her first brochure at age 11 to founding her own agency and becoming a sought-after brand strategist. The discussion delves into the pitfalls of DIY design, the importance of branding as a business tool, and why a logo should not be so literal. Katie also offers insights into how businesses can differentiate themselves in a competitive market and avoid common branding mistakes. Katie also shares a valuable gift with the audience for a free 30-minute brand assessment.
Key Points covered in this episode :
- Katie's Early Passion for Design
- Understanding Modern Branding
- The Pitfalls of DIY Design
- The Importance of Unique Branding - don’t be confused for your competition
- Common Branding Mistakes
- Literal vs. Conceptual Branding
- Targeting the Right Audience
- Luxury Branding Misconceptions
- The Role of Branding in Business Success
- Branding as a Business Tool
- Free Brand Assessment Offer
Resources and Links:
Connect with Katie Dooley:
- Website: www.paperlime.ca
- Free Brand Assessment - add Be the Anchor to the form to let Katie know you heard her here
Contact Kari Lotzien | Be the Anchor:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
73 에피소드
공유
