#66: Building a culture of AI innovation with Michael Domanic, UserTesting

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes?

Agility requires embracing experimentation and empowering teams to rapidly iterate, especially when integrating transformative technologies like AI. It also demands a culture that views failure as a learning opportunity, not a setback.

Today, we're going to talk about how to build a culture of AI innovation from the bottom up, empowering every employee to leverage its power. To help me discuss this topic, I'd like to welcome Michael Domanic, Head of AI at UserTesting.

About Michael Domanic Michael Domanic is the Head of AI at UserTesting, where he leads the company's AI transformation efforts. His work focuses on driving enterprise-wide adoption of AI to unlock meaningful business value. Michael partners closely with cross-functional leaders to embed AI into core workflows, foster a culture of innovation, and scale AI fluency across the global organization. In addition to his focus on internal transformation, he works alongside the Product team to shape an AI-forward product strategy that keeps UserTesting at the forefront of innovation. With nearly a decade of experience in artificial intelligence, Michael brings a pragmatic, impact-driven approach to helping companies move beyond the hype and realize the full potential of AI. Michael Domanic on LinkedIn: https://www.linkedin.com/in/michaeldomanic/ Resources UserTesting: https://www.usertesting.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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