The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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ETHERCYCLE LLC, Kurt Elster, and Paul Reda에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 ETHERCYCLE LLC, Kurt Elster, and Paul Reda 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Unofficial Shopify Podcast
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ETHERCYCLE LLC, Kurt Elster, and Paul Reda에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 ETHERCYCLE LLC, Kurt Elster, and Paul Reda 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
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478 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2946303
ETHERCYCLE LLC, Kurt Elster, and Paul Reda에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 ETHERCYCLE LLC, Kurt Elster, and Paul Reda 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
…
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The Unofficial Shopify Podcast

Also available on YouTube: https://youtu.be/XXSr4Po30oY Paid ads are busted. SEO is back but weirder. Gen Z isn’t using Google. What now? VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We’re talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size. It’s strange. It’s smart. And it works. 💡 What We Cover: Why AI search is reshaping ecommerce—and how to rank in it How Shopify brands are using gamified funnels to capture attention What to know about AI influencers, personalized merchandising, and site search Why your brand needs to think like a membership club, not a subscription box Real tech examples from Corazon Capital’s portfolio 💸 Sponsors Zipify – Build high-converting sales funnels Cleverific – Smart order editing for Shopify Viralsweep – Create sweepstakes, contests, and giveaways 🔗 Links Smriti Jayaraman BoldVoice iAsk.ai Laws of Motion Perplexity Corazon Capital 🎯 Work With Me Want me to grow your Shopify store? Apply here See what we’ve done for other merchants: View portfolio Get my free newsletter for Shopify insights: Join here 🎧 The Unofficial Shopify Podcast is hosted by Kurt Elster. Subscribe for weekly interviews with Shopify entrepreneurs and experts.…
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The Unofficial Shopify Podcast

Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers). In this episode, Cathy breaks down: How to use YouTube as your #1 lead-gen channel Building products based on comment section gold What flopped, what worked, and why done > perfect Integrating YouTube with Shopify for seamless sales If you're a creator, a merchant, or both—this is the funnel playbook you've been waiting for. Sponsors: Zipify – Build high-converting sales funnels Cleverific – Smart order editing for Shopify Boost AI Search & Filter – AI-powered search that converts Work with Kurt: Grow your Shopify store with me → ethercycle.com/apply See how we help stores grow → ethercycle.com/work Get my Shopify newsletter → kurtelster.com…
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The Unofficial Shopify Podcast

Pit Viper isn’t for everyone. And that might be the secret to its success. It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect. Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper , a brand worth millions. But here’s the question: how do you build a business that doesn’t just sell sunglasses, but sells attitude ? A brand that’s loud, weird, and completely unignorable? Today on the show: Chris Garcin, CEO of Pit Viper , explains how they took what should have been a joke and turned it into a cult phenomenon . Links & Resources 🔗 Shop Pit Viper: www.pitviper.com 🎧 More stories like this: The Unofficial Shopify Podcast Work With Kurt 🚀 Want to grow your Shopify store? We help brands like yours increase conversions, improve UX, and drive more sales. 📩 Let’s talk: ethercycle.com/apply 🛠️ See how I’ve helped other brands: ethercycle.com/work 💡 Join my newsletter for no-BS ecommerce insights: kurtelster.com Connect with Kurt: 💬 Twitter: @kurtinc 📩 Newsletter: kurtelster.com Sponsors: 📈 Zipify – Build high-converting sales funnels 🔥 Cleverific – Smart order editing for Shopify 📬 Viralsweep – Create sweepstakes, contests, and giveaways. 🎧 Enjoyed this episode? Leave a review on iTunes—it helps more Shopify merchants find the show!…
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The Unofficial Shopify Podcast

Two Shopify Partners get real in an AMA packed with listener questions. Store spying tricks, AI fails, bold 2025 predictions, a garage full of jacked-up cars, and a sneak peek at their next app. What you’ll learn: How to spy on Shopify stores using public endpoints and browser tools What’s broken (and what’s promising) in Shopify’s new AI tools How devs actually use ChatGPT to write Shopify code Email marketing best practices, including double opt-in insights A look behind the scenes at a new Shopify app in development Sponsors: Zipify – Build high-converting sales funnels: http://zipify.com/KURT Cleverific – Smart order editing for Shopify: https://cleverific.com/unofficial Viralsweep – Run sweepstakes, contests, and giveaways: https://www.viralsweep.com/ Show Links: Liquid Weekly: https://liquidweekly.com/ Editions.dev: https://editions.dev/pages/editions-dev Tactical Baby Gear: https://tacticalbabygear.com/ Shopify AI Store Setup Tool: https://changelog.shopify.com/posts/ai-store-generator-tool Copy All URLs Chrome Extension: https://chromewebstore.google.com/detail/copy-all-urls/djdmadneanknadilpjiknlnanaolmbfk?hl=en Store Leads: https://storeleads.app/reports/shopify Work with Kurt: Grow your Shopify store with me → https://ethercycle.com/apply See our client results → https://ethercycle.com/work Join my newsletter → https://kurtelster.com/…
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The Unofficial Shopify Podcast

Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home —built to evolve as fast as she does. Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI , a Shopify agency known for pushing boundaries. In this episode, Shopify Partner Michal Klim takes us inside the build: How Hydrogen and Oxygen power a site that never stands still. Why merch sales weren’t the top priority—and what was. Why a “conversion-first” mindset wouldn’t work here—and what did. It’s a story about what happens when a global superstar takes Shopify beyond ecommerce best practices. 🎧 Listen now on The Unofficial Shopify Podcast. The Unofficial Shopify Podcast is made by possible by our sponsors: Zipify – Build high-converting sales funnels Cleverific – Smart order editing for Shopify Address Validator – Reduce delivery address errors & costs Special thanks to our friends at Shopify and to our listeners. Show Links Lady Gaga’s Shopify Store – See the site in action Abracadabra! Building Lady Gaga's magical storefront experience on Hydrogen - Shopify Newsroom article Commerce-UI – The agency behind Lady Gaga’s Shopify site Shopify Hydrogen – Build headless commerce experiences Shopify Oxygen – Deploy Hydrogen storefronts on Shopify’s infrastructure Sanity CMS – Headless CMS used for editorial content Work with Kurt Want to optimize your Shopify store and grow your business? I help Shopify merchants like you increase conversions, streamline operations, and build standout online experiences . Apply to work with me: Ethercycle See how I’ve helped other brands: Recent Client Successes Get my best Shopify insights: Join My Newsletter Let’s make your Shopify store better, faster, and more profitable .…
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The Unofficial Shopify Podcast

Megan Smalley didn’t plan to build a powerhouse ecommerce brand. Scarlet & Gold started as a creative side project—until she got laid off. Fast forward 12 years, and Scarlet & Gold is one of the only women-owned businesses licensed for NIL (Name, Image, and Likeness) merch on Shopify. This March, their Shopify sales are up 74.2% year-over-year —with over 53.6% of those sales tied to March Madness merchandise . And here’s the kicker: 69.5% of their basketball sales come from just two NIL deals . So how did she do it? What makes NIL merch so powerful? And what’s it really like running an ecommerce business that lives and dies by game-day hype? That’s what we’re talking about today. 👉 Read more from Shopify’s newsroom: shopify.com/news/march-madness-entrepreneurs Links & Resources 🔗 Check out Scarlet & Gold → scarletandgoldshop.com 🔗 Need custom merch? → scarletandgoldcustom.com 📌 Sponsors: Zipify – Build high-converting sales funnels Cleverific – Smart order editing for Shopify Address Validator – Reduce delivery errors & costs 🎧 Enjoyed this episode? Subscribe & leave a review on Apple Podcasts, Spotify, or YouTube . 💡 Want to grow your Shopify store? Work with Kurt: Apply for a strategy session → ethercycle.com/apply See what we’ve built → ethercycle.com/work Get my best Shopify insights → kurtelster.com 👥 Join Our Private Facebook Group: Connect with other Shopify entrepreneurs → facebook.com/groups/UnofficialShopifyPodcast This is a story about ecommerce, sports, and the weird world of NIL merch. It’s about how one Shopify store turned athlete partnerships into real growth. And it’s about what happens when you take a risk—and it actually works.…
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The Unofficial Shopify Podcast

Are you making one of these Shopify mistakes? If so, you’re losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back. What You’ll Learn: The #1 checkout mistake that kills trust (and how to fix it in 60 seconds) Why most subscription models fail—and the secret to making them work The overlooked product page changes that increase add-to-cart rates Why your main menu is confusing customers (and how to fix it) How to stop relying on paid ads and build a business that lasts Links & Resources: Bold Commerce – Shopify apps for subscriptions, upsells, and more Subscription Death Curve – Jay Myers' SubSummit Keynote Shopify Markets – Sell globally from a single store Shopify Checkout Customization – How to brand your checkout Klaviyo – Email & SMS marketing for e-commerce Master & Dynamic – Premium headphones with long-form product pages Timbuk2 – Example of great product pages for bags Tactical Baby Gear – Niche brand with strong storytelling Clubhouse – Audio platform that rose to pandemic fame “Jobs to Be Done” (JTBD) – Product innovation concept by Clayton Christensen Seth Godin’s Blog – Marketing insights from Seth Godin Connect with Kurt: 💬 Twitter: @kurtinc 📩 Newsletter: kurtelster.com 🚀 Work with Kurt: ethercycle.com/apply Sponsors: 📈 Zipify – Build high-converting sales funnels 🔥 Cleverific – Smart order editing for Shopify 📬 Viralsweep – Create sweepstakes, contests, and giveaways. 🎧 Enjoyed this episode? Leave a review on iTunes—it helps more Shopify merchants find the show!…
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The Unofficial Shopify Podcast

Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters. That’s the world Collin White and his father set out to create when they launched Tootles , a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then, they listened. Because for people with digestive issues, this isn’t a joke—it’s a solution. Today on The Unofficial Shopify Podcast , Collin joins Kurt to talk about building a business in a deeply niche market, convincing manufacturers that fart-proof underwear is, in fact, a real thing, and finding customers who need his product (but don’t necessarily want to talk about it). In this episode: ✔️ How Collin and his dad took Tootles from idea to reality ✔️ The science behind fart filtration (yes, it works) ✔️ Marketing a taboo product without making it a joke ✔️ How Tootles increases AOV with clever bundling ✔️ Why subscriptions aren’t always the answer for consumable products Farts are funny. Business is serious. And somewhere in the middle, there’s a Shopify success story worth listening to. Links & Resources 🔗 Tootles Website: WearTootles.com 🔗 Kurt’s Shopify Agency: Ethercycle.com 🔗 Judge.me (Review App Used by Tootles): Judge.me Sponsors 🔗 Cleverific: cleverific.com/unofficial 🔗 Zipify: zipify.com/KURT 🔗 ViralSweep: apps.shopify.com/viralsweep…
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The Unofficial Shopify Podcast

"You start with ‘there’s no way this is me.’ Then you question everything. Then, eventually, you realize—this really could be me." Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and Paw Rangers—that didn’t go as planned. This isn’t your typical success story. Ron shares: Why success in one business doesn’t guarantee success in another The emotional toll of failure and the ego traps that cost him money How to know when to walk away, pivot, or double down What he’d do differently if he launched these brands today Most founders only share their wins. Ron is sharing his losses. And why, in hindsight, they might be even more valuable. Resources & Links Follow Ron on Twitter: @obviceo Check out Obvi: myobvi.com Listen to Ron’s podcast, Chew On This : Listen here coffeeovercardio pawrangers.com Sponsors Cleverific: https://cleverific.com/unofficial Zipify: http://zipify.com/KURT Address Validator: https://www.addressvalidator.com/ Work With Kurt Grow your Shopify store with me: ethercycle.com/apply Join my newsletter for Shopify insights: kurtelster.com 📩 Enjoyed the episode? Leave a review and let us know what you think!…
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The Unofficial Shopify Podcast

“Rainier Watch started as me shouting into the void about whether the mountain was out. Now, it’s a brand in REI. Didn’t see that coming.” David Lindahl started Rainier Watch as a simple Twitter account—just a guy posting updates on whether Mount Rainier was visible that day. No business plan, no grand vision. Just a love for the mountain. But then people started following. They started asking for stickers. And suddenly, David found himself running an e-commerce brand. What began as a hobby turned into a business selling apparel, getting into retail stores like REI, and building a loyal community of outdoor enthusiasts. This week, we follow David’s journey—from side project to full-time business. How he scaled his Shopify store, navigated wholesale partnerships, and made every mistake possible before finally getting it right. Along the way, we look at what happens when an entrepreneur outgrows their own operation, the challenges of building a brand rooted in a specific place, and what it really takes to turn a passion into a sustainable business. Links 🛍 Shop Rainier Watch: https://shop.rainierwatch.com/ Sponsors 💡 Cleverific – Smart order editing for Shopify: https://cleverific.com/unofficial 🚀 Zipify – Optimize your Shopify store with Zipify: http://zipify.com/KURT 📍 Address Validator – Prevent shipping mistakes before they happen: https://www.addressvalidator.com/ Work with Kurt 🔹 Grow your Shopify store with me: https://ethercycle.com/apply 📈 See our recent client successes: https://ethercycle.com/work…
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The Unofficial Shopify Podcast

In this episode of The Unofficial Shopify Podcast , Brynn Snyder, co-founder of Slate Flosser, shares how she and her dentist husband tackled one of the most overlooked aspects of health—flossing. Together, they reimagined oral care with a product that could prevent gum disease, heart issues, and more. But flossing is just the beginning. This episode dives into their journey through a $194K Kickstarter campaign, battling knockoffs on Amazon, and scaling a Shopify store with sustainability and innovation at its core. Brynn reveals the challenges and triumphs of creating a physical product, why subscription models are key to recurring revenue, and how staying passionate can make or break your business. Flossing might not seem revolutionary—until you hear this story. Show Links Slate Flosser Kickstarter Campaign Slate Flosser on Amazon Sponsors Cleverific: https://cleverific.com/unofficial Zipify: http://zipify.com/KURT Address Validator: https://www.addressvalidator.com/ Work with Kurt Grow your Shopify store with me: https://ethercycle.com/apply See our recent client successes: https://ethercycle.com/work…
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The Unofficial Shopify Podcast

Building Frizz + Co: Haircare, Shopify, and Community Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real. What You’ll Learn in This Episode: Why Daphne left accounting to launch Frizz + Co. How her personal hair struggles inspired a hero product. The scrappy marketing tactics that worked (and the ones that didn’t). How in-person events became her secret growth weapon. Lessons from bootstrapping, product seeding, and building a Shopify brand. Links Mentioned: Frizz + Co: https://frizzhair.co Connect with Daphne: Instagram @frizz.co Sponsors: Zipify: http://zipify.com/KURT Cleverific: https://cleverific.com/unofficial Boost Filter & Search: https://apps.shopify.com/product-filter-search CTA: Subscribe for more Shopify insights and stories like this! [Insert subscription link]…
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The Unofficial Shopify Podcast

1 Why Shopify’s Planet App is Good for Business (and the Earth) 47:23
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“Why not try it? Planet is low-risk, easy to configure, and can have a meaningful impact on your brand and the planet.” Discover how Shopify Planet helps merchants make a positive environmental impact while boosting customer trust and conversions. David Vranicar, Shopify’s sustainability operations lead, explains how this innovative app enables carbon-neutral shipping with zero hassle. Learn how it works, why it benefits your business, and what it means for your customers. Show Links Shopify Planet: https://apps.shopify.com/planet Reach out to the Planet team: planet [at] shopify.com Sponsors: Zipify: http://zipify.com/KURT Cleverific: https://cleverific.com/unofficial Boost Filter & Search: https://apps.shopify.com/product-filter-search Work with Kurt: Grow your Shopify store with me: https://ethercycle.com/apply See our recent client successes: https://ethercycle.com/work Join my newsletter for Shopify insights: https://kurtelster.com/ 🎙️ The Unofficial Shopify Podcast – Your go-to resource for actionable ecommerce insights.…
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The Unofficial Shopify Podcast

What if your side hustle turned into an 8-figure brand selling out every week? Also on YouTube: https://youtu.be/DxGxZ20rfQI Montana Knife Company’s Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing. Episode Highlights: Why MKC chose Shopify as their platform and how it drives their success. The secrets behind MKC’s 120+ consecutive weekly product sellouts. How owning your email list can outshine ad spend. Building a thriving direct-to-consumer brand in a competitive market. The challenges and rewards of investing in local manufacturing. What’s next for MKC: Pocket knives and a 50,000 sq. ft. facility. About Brandon Horoho: Brandon Horoho is the co-founder and CMO of Montana Knife Company, an American-made knife brand that has taken the DTC world by storm. With weekly product drops and an obsessive focus on quality, MKC has grown from a garage startup to an 8-figure powerhouse in just four years. Show Links Montana Knife Company: https://montanaknifecompany.com Follow MKC on Instagram: https://www.instagram.com/montanaknifecompany Work with Kurt: https://ethercycle.com/ Sponsors: Cleverific: https://cleverific.com/unofficial Zipify: http://zipify.com/KURT Address Validator: https://www.addressvalidator.com/ Work with Kurt: Grow your Shopify store with me: https://ethercycle.com/apply See our recent client successes: https://ethercycle.com/work…
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The Unofficial Shopify Podcast

Devyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testing to mastering Shopify funnels, Devyn provides a thoughtful analysis of the strategies that worked, the mistakes that taught valuable lessons, and how brands can apply these insights to their own growth journeys. Links People Devyn Merklin Dr. Blake Livingood Ezra Firestone Randall Pitch Russell Brunson Brands Hoonigan Livingood Daily Offset Smart Marketer Apps Printful ViralSweep Tools Kajabi ClickFunnels Services Flippa Empire Flippers BuyBizSell The XScale Sponsors Zipify Cleverific Boost Filter & Search Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave a review Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Subscribe to our YouTube Channel Apply to work with Kurt to grow your store. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter…
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