How to Plan a Year of Social Media Posts That Grow Your Brand | Ep. 87

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time.

Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. You’ll learn how to use key calendar dates, personal stories, and built-in visibility hooks to grow your audience and attract new readers – all while saving time and creative energy.

🎁 Grab your free 2026 “Year of Content” calendar and Trello board - ready to use at https://lanelit.com/content.

Tune in to learn how to plan a year of engaging content that keeps your book, brand, and message in front of the right people.

In this episode, Allison covers:

00:01 – The universal “what do I post?” struggle
01:10 – Why missing key dates costs you visibility
03:00 – How to plan 52 weeks of content in one sitting
05:00 – The simple way to make posts personal and memorable
06:45 – How to grab the free calendar and Trello board

Resources Mentioned:

• Free Content Calendar: lanelit.com/content
• Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

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