From Invisible to In-Demand: How to Get Visible Without Selling Out with Goldie Chan | Ep. 88

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

You don’t need to fake confidence or chase followers to grow your visibility. In this episode, Allison talks with Goldie Chan, author of Personal Branding for Introverts and often called the “Oprah of LinkedIn,” about how to show up online in a way that feels genuine, warm, and sustainable.

They discuss the difference between reputation and personal brand, how to communicate your expertise without ego, and why imperfection makes people trust you more. Goldie also shares how introverts can find their rhythm on LinkedIn – posting content that feels natural and engaging while still expanding their reach.

Grab Allison’s free guide: “7 Shifts to Build Real Authority: without playing the influencer game”: https://lanelit.com/authority

🎧 Whether you’re preparing to launch your book or simply ready to stop being the best-kept secret in your field, this episode will help you show up confidently and communicate your value with ease.

Watch now to learn how to:

• Define your personal brand without overthinking it
• Show confidence without sounding self-promotional
• Use LinkedIn to attract opportunities naturally
• Share personal stories that build real connection

👉 Watch the full conversation and start shaping a brand that reflects who you really are.

In this episode, Allison and Goldie discuss:

• [00:01:00] The truth about personal branding vs. reputation
• [00:06:00] How to show up online authentically
• [00:10:00] Why visibility starts with confidence, not ego
• [00:14:00] How to find your content sweet spot
• [00:18:00] Blending personal stories with professional credibility

Resources Mentioned:

• Allison’s “7 Shifts to Build Real Authority: without playing the influencer game” free guide: https://lanelit.com/authority
• Goldie Chan’s Book: Personal Branding for Introverts: https://bookshop.org/a/55773/9781541705463
• Connect Goldie on LinkedIn: https://www.linkedin.com/in/goldie/
• Goldie Chan’s website: https://www.goldiechan.com

If you loved today’s conversation with Goldie Chan, please take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your reviews help more authors discover how to grow their visibility with integrity and impact.

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