PR Power for Authors 03-28-2024

Author U Your Guide to Book Publishing

Dr. Judith Briles에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dr. Judith Briles 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals the latest in PR strategies with PR expert Andrea Pass., founder of AndreaPassPR.com. In a fast hour, you will come away with plenty of refreshing insights and ahas that will sparkle a dull website and spruce up your online influence. • What public relations can do for authors. • Why authors need PR as part of their marketing mix. • What the difference between PR and advertising is. • How earned media coverage drives book sales. • What you have to do to be prepared for public relations outreach. • What the long-term benefit of press coverage is and how to take advantage to it. • What your website media tab needs now and how to update it. • What elements to add to your website media tab on an ongoing basis. • Which social media sites to use for book influence And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

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