21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view.
For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at GeoEdge - to join us in this episode.
Fraud comes in many forms and appears in many places, and the digital marketing environment is no exception - clickbait creatives and scams are the reality for many publishers and advertisers. The industry rushed to embrace programmatic advertising and, as a result, gave up control. For publishers, their website is their face, and they need to control the ads their users see.
But what can publishers do to ensure their ads' quality and their audience's safety? This you will learn in today's episode.
Furthermore, we asked a curious question; Can we learn something from how fraudsters conduct their fraud?
If you are a publisher, we are sure you will find this episode enlightening.
What is your experience with fraud? Share it with us on LinkedIn.
https://www.linkedin.com/feed/update/urn:li:activity:6988049945203253249
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech