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20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal
Manage episode 380056210 series 3521245
Adrian Knoll에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adrian Knoll 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
#IndieadTalks with our Head of PPC Services, Yoav Segal.
In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising.
We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iOS 14.5 privacy update. How did it affect how we target audiences on Facebook/Instagram, and how did it limit the web/app-tracking possibilities? These are 2 of the questions we tried to answer and offer solutions to.
Furthermore, Yoav will give you insights into the phrase "target by ads" and why, although it sounds like an old-school marketing agenda, it can be the key to sustaining high performance in your Meta/Facebook/IG campaigns.
If you are running PPC campaigns on Meta or any other performance marketing, you cannot afford to miss this episode!
What is your experience with the recent changes in Meta advertising? Let us know on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6985501047477649408
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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